Google 2015 Algorithm Update – Mobile friendly website is important

As we know Google has updated their algorithm on 21st April, 2015. With the new algorithm, Google are boosting the ranking of mobile-friendly website pages on mobile search result. The benefits from this update is the searchers can more easily find high-quality and relevant results where the text is readable without tapping or zooming.

This update:

• Affects only search rankings on mobile devices
• Affects search results in all languages globally
• Applies to individual pages, not entire websites

While the mobile-friendly change is important, Google still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.

To check if your site is mobile-friendly, you can examine individual pages with the Mobile-Friendly Test or check the status of your entire site through the Mobile Usability report in Google Webmaster Tools. If your site’s pages aren’t mobile-friendly, there may be a significant decrease in mobile traffic from Google Search. But have no fear, once your site becomes mobile-friendly, Google will automatically re-process (i.e., crawl and index) your pages. You can also expedite the process by using Fetch as Google with Submit to Index, and then your pages can be treated as mobile-friendly in ranking.

Article source: http://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendly-update.html